in.wzrkt.com is a domain name which belongs to the company called Cambridge Analytica. Cambridge analytica is already under scrutiny for playing with election tricks on people. The elections are now being conducted on the basis of less and less door to door hustling for votes and more on the mobile phones. It’s an online information war where unseen and unused data can determine the change in the midset of people. “We just put information what we like to put into public domain and let the rest be take care of through that.” said an election manipulator on a spycam in a secret investigation done by Channel 4 News America.
According to the analysis by undercover reporters, “They use this information then to manipulate people into believing on only one side of the picture.” It is for you to think what could be the reason behind Modi’s app hacking into the SMS’s, email and tapping into Phone location. This is done in order to understand what kind of message should be sent to the person in order to swing voting. You know the target and you know what type of message to be send. This is also know as Micro-marketing.
Some people have been demanding that proper investigation should be taken place against Alexander Nix the CEO of the company. “If you’re collecting data and profiling them, that gives you more insight that you can use to know how to segment the population to give them messaging about the issues they care about and language and imagery they’re likely to get engaged with, We use that in America and we use them in Africa as well as in Asia that’s what we do as a company.” spoke a high ranking offical in Cambridge Analytica in a secret investigation by Ranjan a New York based reporter.
“The two fundamental human drives when it comes to taking information onboard effectively are hopes and fears and many of those are unspoken or even unconscious. You didn’t know that it was fear until you saw something that just evoke that reaction from you. And our job is to get, to drop the bucket further down the well than anybody else and to understand what are those really deep-seated underlying fears, concerns. It’s no good fighting an election campaign based on facts because actually it’s all about emotions.” says the sales officer onboard Cambridge analytica.